Publisher Guidelines.
Last revised: October 2026 · Official 54Bid Quality & Anti-Fraud Benchmark
All publishers working with 54Bid must adhere to strict quality standards to ensure a safe environment for our demand partners. This includes strict compliance with Google Publisher Policies, avoiding any form of invalid traffic (IVT), and ensuring ad placements do not encourage accidental clicks.
1. Traffic Quality & Verification
All domains connected to our Google AdX seat must be verified and clean. Publications must not buy incentivized bot traffic or artificially generate impressions. Every impression is verified by automated anti-fraud scanning tools.
2. Viewability & Placement UX Standards
Ad units must never obstruct user navigation, editorial body copy, or dropdown menus. Sticky units must offer smooth dismissibility on mobile devices and must maintain at least 70% active viewability.
3. Ads.txt & Sellers.json Transparency
Publishers must update their root /ads.txt within 24 hours of onboarding to include 54Bid direct and reseller partner lines to guarantee zero bid drops.