Legal & Policies.
Trust, compliance, and strict publisher transparency are at the core of our global monetization network.
1. Publisher Guidelines & Quality Standards
All publishers working with 54Bid Media Inc. must adhere to strict quality standards to ensure a clean, high-yielding, and brand-safe ecosystem for our 30+ premium demand partners and direct Google AdX seats.
1.1 Google Policy Compliance & MCM Authorization
Publishers must maintain full compliance with Google Publisher Policies, Google Ad Manager guidelines, and Coalition for Better Ads standards. 54Bid requires all inventory to be onboarded via Google MCM (Multiple Customer Management) Child Publisher invitation and verified via an updated ads.txt entry.
1.2 Invalid Traffic (IVT) Zero-Tolerance Policy
We strictly prohibit any form of automated, fraudulent, or artificial traffic, including bot nets, paid click rings, auto-refresh loops without user activity, and traffic sourcing from dubious pop-under exchanges. All inventory is monitored in real-time by automated Invalid Traffic detection systems. Domains with confirmed general or sophisticated invalid traffic (SIVT) above 1.5% will be suspended.
1.3 Ad Placement & Viewability Requirements
- Ad units must never overlap editorial content or encourage accidental user clicks.
- No more than 5 programmatic display units may be rendered simultaneously per viewport.
- Sticky anchor ads must maintain a minimum 80% viewability threshold.
- Smart auto-refresh is permitted only when ad units are continuously in active viewport for at least 30 seconds.