Privacy Policy.
Last revised: October 2026 · Compliant with GDPR, CCPA, CPRA & IAB TCF v2.2 Standards
We are committed to protecting the privacy of both our publishers and end-users. We fully support and comply with GDPR, CCPA, and CPRA regulations. Our S2S header bidding wrappers are configured to respect user consent strings seamlessly.
1. Scope & Consent Framework
When a visitor navigates to any digital publication utilizing 54Bid Prebid.js or Google Ad Manager mediation, our code listens for Consent Management Platform (CMP) signals. If consent is rejected in GDPR jurisdictions, no tracking cookies or personal identifiers are collected or shared with downstream bidders.
2. Data Processed for Yield Optimization
Programmatic auctions require technical transaction information to match relevant advertiser demand. We only process anonymized signals including truncated IP addresses, user agent characteristics, device orientation, and ad slot dimensions.
3. Contact Our Data Protection Team
If you have any questions or requests regarding your personal data rights, please contact our dedicated DPO at privacy@54bid.com.